Toronto is talking their walk on Instagram if you pay close attention to their captions. For those of you who know a rapper named Drake – that Toronto native has elevated the Raptors’ brand to another level. So much so, that he has had an influence in the way the Raptors curate their Instagram captions.
The Raptors are building a connection to Toronto. They are talking that six language. They are talking that Drake language. Take a look:
I highly suggest giving this @raptors account a follow. Only on the condition that you like hip hop’s lingo, will you recognize and appreciate their fitting captions/tone.
Drake’s role as global ambassador has inspired a cool factor for the Raptors. The number one rapper in the game has influenced an NBA social media team.
Schemin on the low and plottin on the low. Toronto’s plan.
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Sebastian Cervantes 