A team that has not yet played a home game in their home turf has already won the fanaticism of Los Angeles. The Los Angeles Football Club is executing a stellar marketing campaign that is resonating deeply with the Los Angeles culture. Everything about their content contains powerful images of the city’s culture. Golden and gritty.
The LAFC have taken a city first mindset with their content. Take a look at these Instagram posts:
They have also hosted watch parties in LA with the goal of creating a strong fanbase:
These two executions have set the LAFC apart from their crosstown rival down south as they try to make their way into the competitive Los Angeles market.
The focus – developing a community and loyal fanbase. Claps for the social team who has integrated this strategy beautifully. For now the team is still playing on the road, but once they arrive home in Downtown Los Angeles on Figueroa and King. Best believe the city will be rocking.
Rocking the gear and rocking the Banc of California stadium – their home to come for years.
Sebastian Cervantes 