Last night Atlanta took an L on the court, but took a W on social. The Hawks’ social media team jumped on an opportunity to mock Laker fans wearing out-of-date purple and gold jerseys.
Here it is:
AT LAST! They were able to identify a current jersey – Lonzo Ball
Keep in mind I am an LA native and yours truly is a Laker fan til death, BUT I will accept creative social media ridicule. One important thing to take away from this thread is not every brand/team may get away with this troll. The Atlanta Hawks perfectly executed this in line with their social voice.
Tweets like these are supported by the Atlanta Hawks’ Twitter voice.
Here are notable tweets:
Their tweets align with the ATL attitude.
Props to the Hawks for pulling this thread off nicely. It’s a risk/reward situation and the recognition they received for this execution, resulted in a risk well taken.
Sebastian Cervantes 