Tag: twitter

Atlanta Hawks Twitter Trolls Los Angeles Lakers

Last night Atlanta took an L on the court, but took a W on social. The Hawks’ social media team jumped on an opportunity to mock Laker fans wearing out-of-date purple and gold jerseys.

Here it is:

AT LAST! They were able to identify a current jersey – Lonzo Ball

Keep in mind I am an LA native and yours truly is a Laker fan til death, BUT I will accept creative social media ridicule. One important thing to take away from this thread is not every brand/team may get away with this troll. The Atlanta Hawks perfectly executed this in line with their social voice.

Tweets like these are supported by the Atlanta Hawks’ Twitter voice.

Here are notable tweets:

Their tweets align with the ATL attitude.

Props to the Hawks for pulling this thread off nicely. It’s a risk/reward situation and the recognition they received for this execution, resulted in a risk well taken.

Seattle Seahawks – Defining Social Media Marketing

Marketing is defined to be the process of creating, communicating, delivering, and exchanging offerings that have value for customers. The Seattle Seahawks are doing all four.

Creating valuable graphics. Communicating scores. Delivering them on social. Exchanging messages on social. All to the customer / 12th man.

Here are three strengths of the Seahawks’ social:

1 – Creating A Hue of Blue

The Seahawks display their branded colors to another level on their social. Across their social media platforms, they execute a beautiful hue of blue on every in game image. Like we’ve mentioned in earlier blogs, visual consistency is a great way to stand out. In addition, a perfect way to emphasize your brand.

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2 – Engaging with the 12th Man

Exchange and interact messaging with the fans. It drives engagement to the best level and it’s worth the efforts because these are your brand ambassadors. The people who will back you up in wins and losses.

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3 – Behind the Scenes

Taking you behind the action and making you feel like you are part of the game. Cannot beat that.

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Content like this will turn a prospective fan (customer) into a loyal fan (customer).

Sports fans need a sense of belonging and involving them in the conversation is necessary. Find a need and fill it. Foundational to marketing… It’s simple